Jockey Club Bama Chill Club Perinatal Support Project (the Project), funded by The Hong Kong Jockey Club Charities Trust and jointly organised by YWCA, Jockey Club Institute of Healthcare, Hong Kong Metropolitan University, and the Mental Health Association of Hong Kong, recently held a launch ceremony and a pregnancy journey experience exhibition, with the presence of Dr. the Hon. Lam Ching-choi, SBS, JP, Chairman of the Advisory Committee on Mental Health; Dr. Ko Pat Sing, Tony, JP, Chief Executive of Hospital Authority; Ms. Imelda Chan, Head of Charities (Positive Ageing & Elderly Care; and Healthy Community), The Hong Kong Jockey Club; Ms. Yvonne Yeung, Chief Executive of YWCA; and representatives from other co-organiser. The event provided comprehensive and appropriate support for expectant parents, family members, and caregivers.

The pregnancy journey experience exhibition attracted many expectant parents to come and learn from the interesting booths and seminars. 12 well-trained expectant fathers competed in the “Diaper Changing Competition”, creating a funny and joyful atmosphere. 

The Project adopts a “family-oriented” approach, offering services in eight important aspects, including prenatal screening, health consultations during pregnancy, inquiry hotline, prenatal preparation groups, counseling, cognitive behavioral therapy, domestic support from “pregnancy ambassadors”. The comprehensive services focus on the mental health and family needs of expectant parents. The programme collaborates with eight public hospitals across Hong Kong to provide timely support to reduce the risk of prenatal and postnatal depression or anxiety. The programme features Hong Kong's first one-stop online platform, which includes professional knowledge on pregnancy and childbirth, training videos, information on related activities, and baby growth records, to keep expectant parents positive and optimistic to face the journey of pregnancy and the early stages of their baby's life.

The Project has also won a special award in the HKMA/HKT Global Innovation Awards organised by the Hong Kong Management Association. Interested parents, family members and carers are welcome to register for the service at the project website: https://jcbmcc.hk/ .

Related coverage:
2025-03-01 TVB News 「馬會捐逾五千萬元推行懷孕服務支援計劃　包括一站式懷孕資訊平台」