YWCA will hold the Kowloon Flag Day on 13th April to raise funds for women-focused services. To boost the efficiency of the flag selling activity, YWCA launches its first-ever online flag selling platform and collaborates with renowned global cartoon characters to offer donors an enhanced experience.

This year’s YWCA Flag Day is the first since the outbreak of the COVID-19 pandemic. In response to the growing popularity of electronic payment tools among citizens, YWCA introduces an online Flag Day platform with the invaluable technical support from Alibaba Cloud.

To further engage the public, YWCA has partnered with the beloved global cartoon characters, Moomin, to create exclusive souvenirs and flag stickers. The collaboration with Moomin is expected to attract a wider audience and encourage donations in support of YWCA's services.

The theme for this year's Flag Day is "Love Village", a concept that represents the YWCA's steadfast love and dedication to serving different sectors of society. Thirteen different flag designs showcase YWCA's diverse services, and reflect our continuous efforts in providing unconditional love and support to those in need.

The public can participate in Flag Day by registering as online individual or group volunteers through the Flag Day website (https://flagday.ywca.org.hk/). Donations can be made conveniently on the platform, and participants are encouraged to share their electronic flag bags with friends and family. To express gratitude, YWCA will present limited edition Moomin souvenirs to donors who contribute a specified amount. Additionally, the top three online volunteers who accumulate the highest donations will be awarded prizes as a token of appreciation.

The public is also welcomed to support the Flag Day on April 13th in Kowloon region. Donations can be made in the form of coins, notes, or through electronic platforms such as AlipayHK and PayMe by HSBC.