To improve the shopping experience for customers, Y Silver Link, YWCA's social enterprise which focuses on providing high-quality elderly products, launches a new online shop. The latest Summer Sales, which will end on 31 July, allows customers to purchase selected products at discounted prices as low as $1, upon spending of $300. Selected products include cane holders, magnifying nail clippers, resistance bands, sphygmomanometers etc. The online shop also launches a welcome offer for both new and existing members, i.e.